1979
Samha Group
began as a knitwear producer in Damascus and has since grown into one of the Middle East's leading conglomerates. With a strong focus on fashion retail, private label production, and diversified industries, the group has established itself as a trusted partner for international brands and an innovator in the region.
Core Values
Our values are built on teamwork, innovation, and customer-centricity, fostering growth and prioritizing satisfaction in every decision.
1994
Partnership with United Colors of Benetton
Became the first company in Syria to secure a franchise license for United Colors of Benetton
Established a factory to produce Benetton items and expanded operations across Syria, Saudi Arabia, Jordan, and Egypt.
Benetton →
2009 Expansion
Secured exclusive franchise agreements with globally renowned brands:
Zara: A fast-fashion leader under the Inditex Group
Massimo Dutti: Known for timeless elegance and high-quality designs
Emporio Armani: Representing modern luxury.
EA7: Armani's premium sportswear brand
Date
Strategic Partnerships with Nike and Adidas
Acted as buyers for iconic sportswear brands Nike and Adidas, catering to regional markets with premium selections
2011 to 2016
Private Label Success: Ice Cube
Launched Ice Cube, a private label for ready-to-wear fashion catering to local and international markets.
From 2011 to 2016, Ice Cube held a licensing agreement with Disney, producing clothing
collections inspired by Disney's beloved characters, adding a playful and family-oriented dimension to the brand.
Go To Ice Cube →
Date
Diversification into the Dairy Industry
Recently expanded into the dairy sector, showcasing adaptability and commitment to growth beyond fashion.
Our Mission & Vision
Samha Group is committed to:
- Delivering high-quality products in all sectors. Building strong, long-term relationships with global suppliers and clients.
- Providing exceptional customer satisfaction through innovation and superior service.
- Continuously upgrading technology and processes to remain competitive.
- Delivering high-quality products in all sectors. Building strong, long-term relationships with global suppliers and clients.
- Providing exceptional customer satisfaction through innovation and superior service.
- Continuously upgrading technology and processes to remain competitive.
Future Directions
Samha Group continues to strengthen its relationships with globally recognized brands like Zara, Massimo Dutti, Emporio Armani, EA7, Nike, and Adidas. With the success of Ice Cube, including its collaboration with Disney, the group is well-positioned to expand its footprint and explore new ventures, maintaining a strong leadership position in the Middle Eastern market.
